www.shoestringventure.com Corporate leviathans appear to have every advantage over small business— big bank accounts, armies of Harvard-educated MBA's, fleets of lawyers, wallets filled with powerful politicians, and access to the biggest, baddest, priciest media on the planet. And what do you have? A great idea, a laptop, and a stressed-out checking account. What chance do you have? If every successful start-up venture required MBAs and more cash than can be counted, we would never have things like Web browsers, search engines, or even McDonalds. So even though you can't fill an oil tanker with your money or wouldn't know an MBA from a hole in the ground, you might have the next great billion dollar business or product. Your shoestring venture could be the next Google, the next Bratz, or the next McDonalds. Most importantly, you—and all others like you who are starting out with a great idea and a ton of passion—have an advantage that previous generations of entrepreneurs could never even imagine. Information technology allows you to easily start a business and find all the resources, skills, and materials you need simply by firing up your laptop and connecting to the Internet. Roy Crock had to hire staff and rent a building to make McDonald's work. Bill Gates had to hire staff and rent a building to turn Microsoft into a going concern. You just need a computer. That's what this book is all about. You have the tools to build a powerful start-up organization, from ...
Tags: business book, steve monas, small business, entrepreneur, century, success
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